How Pinduoduo leads China's adoption of social e-commerce by putting social media first, and gamifying the shopping experience so people win deals and discounts (Trefor Moss/Wall Street Journal)
How Pinduoduo leads China's adoption of social e-commerce by putting social media first, and gamifying the shopping experience so people win deals and discounts — Five-year-old company is first challenger to loosen Alibaba and JD.com's stranglehold over online consumption in the country
How Pinduoduo leads China's adoption of social e-commerce by putting social media first, and gamifying the shopping experience so people win deals and discounts (Trefor Moss/Wall Street Journal)
![How Pinduoduo leads China's adoption of social e-commerce by putting social media first, and gamifying the shopping experience so people win deals and discounts (Trefor Moss/Wall Street Journal)]()
Reviewed by Ansh Goel
on
March 21, 2021
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