MoffettNathanson survey: 62% of Apple TV+ subscribers were on free offers in Q4 2020, only 30% said they plan to renew at the regular $4.99/month price (Todd Spangler/Variety)

Todd Spangler / Variety:
MoffettNathanson survey: 62% of Apple TV+ subscribers were on free offers in Q4 2020, only 30% said they plan to renew at the regular $4.99/month price  —  Apple has said it wants to bulk up revenue from services — including Apple TV Plus, which is just over one year old.