Dogecoin dropped by about a third during Elon Musk's SNL appearance, as he conceded in a skit that Dogecoin was merely a "hustle" (David Pierce/Protocol)

David Pierce / Protocol:
Dogecoin dropped by about a third during Elon Musk's SNL appearance, as he conceded in a skit that Dogecoin was merely a “hustle”  —  Are celebrity CEOs the future of pop culture?  When they're dressed as Wario, maybe.  —  Saturday night was the moment it became absolutely undeniable: tech is culture now.