Some YouTube viewers say ads on the platform have been expanding greatly in length and quantity recently, with reports of five to 10 unskippable ads per break (Ben Schoon/9to5Google)

Ben Schoon / 9to5Google:
Some YouTube viewers say ads on the platform have been expanding greatly in length and quantity recently, with reports of five to 10 unskippable ads per break  —  The experience of watching YouTube has been infiltrated by ads over the years as a means of maintaining the platform and supporting creators financially.