Online sports-betting companies are cutting big deals with US colleges to promote gambling to students, like Caesars Sportsbook's $8.4M deal with Michigan State (New York Times)

New York Times:
Online sports-betting companies are cutting big deals with US colleges to promote gambling to students, like Caesars Sportsbook's $8.4M deal with Michigan State  —  In order to reap millions of dollars in fees, universities are partnering with betting companies to introduce their students and sports fans to online gambling.