OpenAI and Perplexity are launching AI shopping assistants, but competing startups aren’t sweating it
Startup founders building AI shopping tools think general-purpose models are too broad to deliver truly personalized shopping experiences.
OpenAI and Perplexity are launching AI shopping assistants, but competing startups aren’t sweating it
![OpenAI and Perplexity are launching AI shopping assistants, but competing startups aren’t sweating it]()
Reviewed by Ansh Goel
on
November 25, 2025
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